We introduce similarity measures that capture the unique features and characteristics of the online dating network, for example, the interest similarity between two users if they send messages to same users, and attractiveness similarity if they receive messages from same users.
Our results also reveal interesting behavioral difference between male and female users when it comes to looking for potential dates.
In particular, males tend to be focused on their own interest and oblivious towards their attractiveness to potential dates, while females are more conscientious to their own attractiveness to the other side of the line.
This is what academia regard as the paradox of choice.
Consequently, the industry became obsessed with predicting compatibility.
According to a study published by the Pew Research Centre in 2013 one-in-five adults ages 25-34 years old in the United-States had used online dating platforms.
And usage by 18- to 24-year-olds has increased nearly threefold since 2013 [Pew Research, 2015].
According to Michael Norton, professor of business administration at Harvard University, online daters, on average, use up 12 hours a week browsing and e-mailing potentials encounters in return for less than 2 hours of offline dating .
Another study conducted by Taiwanese researchers Pai-Lu Wu, Cheng Shiu University and Wen-Bin Chiou, National Sun Yat-Sen University on the online dating data deluge or data tsunami came to the same conclusion: “More search options lead to less selective processing by reducing users’ cognitive resources” .
Influenced by the advent of commercial recommender systems, researchers and practitioners mirrored inappropriate techniques typically designed for the suggestion of items.
Mainly influenced by David Weinberger “path from implicit to explicit” theory as well as J. Alaimo researches on the computational rendition of everyday activities, this empirical paper will argue that the decoupling of explicit and implicit information occurring in the digital world poses major obstacles to construct accurate and meaningful people-to-people match-making algorithms.
Online dating services have become central to our modern dating culture offering unparalleled access to potential partners that would not otherwise be reachable.